Design is becoming a competitive advantage for startups | VentureBeat
“User experience-driven innovation will most likely bring large-scale change (and financial success) to the evolving startup landscape. With lower startup costs and a vastly expanded global market for online and mobile services (almost 2B people on the Web and billions using smart phones) combined with cheaper online distribution, building better user experiences will become the way of the future.
Bottom line: As we move out of the age of information and into the conceptual age, we are faced with the demand to create product experiences that are no less than exceptional.”
