Johan Lieu, maker of products

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Being in marketing for Budweiser (and Anheuser-Busch) must be super cushy. Seems like you just sit around, watching Youtube videos, pick the ones that go viral and then recreate them for your Super Bowl commercial.

This compared to these: 

http://improveverywhere.com/2008/04/07/best-game-ever/

http://www.youtube.com/watch?v=Rp0ksbz0mtE

Oh and previously, a Miller Lite commercial: http://www.youtube.com/watch?v=Eq43grUtmLM

And the original: http://www.youtube.com/watch?v=rmgf60CI_ks

So, I guess being in marketing for either of the crappy beer brewers means you have a cushy, Youtube watching, viral video copying job.

thedailywhat:

Marketing Campaign of the Day: Budweiser Canada surprises two recreational league hockey teams from Port Credit, Ontario, with professional-league-grade theatrics, including a flock of fans, play-by-play commentary, and other accouterments of a professional game.

Sure, it’s (still) nothing new — but it’ll warm your cold, cold heart just the same.

[bud.]

Source: thedailywhat

  • 4 months ago > thedailywhat
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    Oh, don’t mind me. Just sitting in...civil engineering lab at UT waiting for Patrick to...
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    This must have been fun. Glorifying...everyday hero rather than
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    God. I don’t want to like...beer or anything Budweiser does, even,
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    yeah… i don’t know how to feel about this. But I’m...going to enjoy this for a minute.
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    Who wouldn’t like this
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    Aww this just made me tear up. :’)
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Johan Lieu. A passionate product manager, UI/UX devotee, enthusiastic gamer, beer drinker, fan of sci-fi epics and lover of all things internets.

Former Director of Product Management at JibJab, now starting my own company. You can find me on Facebook and follow me on Twitter. Or, go old fashioned and shoot me a line.

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