What is Zynga making per paying user? Nobody, not even Zynga, will ever know.
Good insight on the difficulty on nailing models and how, at the end of the day, you have to stop trying to get the perfect model and go with the best you’ve got.
In the end, for the purposes of arguments about how much money a company is making, the only numbers that matter are: how much money is coming into the company each month? How much money is leaving the company each month? Everything else should be viewed with utmost suspicion.
