“Designers are starting to realize that they can use game mechanics to get users to do things they wouldn’t do otherwise.  You could make a game out of seeing all of the Oscar-nominated movies before the awards, or seeing all of the bands your friends have recommended to you.

Of course those things are kind of trivial, but there are other things you could get people to do that become borderline important.  You can use games to make people more rounded individuals, encourage them to volunteer more, get them going to the gym, or feel better about themselves.  This year you’ve read x amount more than you did last year.  Imagine if Nike+ placed powerups all over the city where you live, and you had to run over them to pick them up.”

This sounds like a world I want to live in. Yes, please.